Case studies

Launch in external player

Client:           Heineken
Period:         October 2007 – January 2008
Location:      Times Square, New York
Production:  MMT
Description: EL panels overlay over existing billboard vinyl, ultra bright version of panels                      were used in view of light competition from surrounding billboards and                      signage.
Installation: Panels will installed onto the billboard using Velcro and cable leads up to 15m                      were needed to connect various panels to one centralized driver location
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