Client: Heineken
Period: October 2007 – January 2008
Location: Times Square, New York
Production: MMT
Description: EL panels overlay over existing billboard vinyl, ultra bright version of panels were used in view of light competition from surrounding billboards and signage.
Installation: Panels will installed onto the billboard using Velcro and cable leads up to 15m were needed to connect various panels to one centralized driver location |