product

Case studies

Client:          Yellow Tail Wines
Period:        August 2007 – October 2007
Locations:   9 Markets Nationwide in US – Atlanta, Boston, Cleveland, Dallas, Miami, New                     York, Philadelphia, Phoenix, Seattle
Media:         Clear Channel Outdoor, Fuel Outdoor, Lamar, Van Wagner,
Production: MMT
Description:EL panels overlay over existing billboard vinyl, a fading in/ out animation effect                     was produced to simulate the glow of a firefly and to enhance the Yellow Tail                     brand name
Installation:The different billboard locations meant a logistical challenge to get the relevant                     panels and driver to each location on time and with clear installation instructions                     for the different market’s installers.

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